Tuesday, October 16, 2012

TIDE: Take the cancer OUT!

Hidden Cancer-Causing Chemical Found in Tide Free & Gentle®

It turns out that Tide Free & Gentle® isn’t so gentle. A report recently released by Women’s Voices for Earth, Dirty Secrets: What’s Hiding in Your Cleaning Products? found high levels of the cancer-causing chemical 1,4-dioxane in both Tide and Tide Free & Gentle. 1,4-dioxane doesn’t appear on the product label or on the product website, so consumers have no way of knowing it’s even there!! 

This is especially concerning, because Tide Free & Gentle® is marketed to moms as a healthier choice for their children’s laundry. Infants and children are more vulnerable to chemical exposures, because their immune, neurological, and hormone systems are still developing.

The Tide website says: Safety: The Most Important Ingredient in Tide®. If that’s true, then 1,4-dioxane should never have been in the product in the first place. 

Procter & Gamble has ignored almost 80,000 consumers and dozens of health organizations who have contacted the company demanding the removal of this cancer-causing chemical.

To do your part to help fight breast cancer during October, join Women’s Voices for the Earth, Healthy Child Healthy World, and MomsRising and demand that Procter & Gamble (makers of Tide) strip this harmful cancer-causing chemical out of Tide and Tide Free & Gentle®!

What is 1,4-Dioxane?

1,4-dioxane is a known cancer-causing chemical, and had been linked in animal studies to increased risk of breast cancer. It acts as a solvent, and is an expected contaminant from other commonly used ingredients like sodium laureth sulfate, PEG compounds, and others. This chemical can actually be stripped out of products effectively. Procter & Gamble (makers of Tide®) reformulated its Herbal Essences® shampoo in 2009 to strip out 1,4-dioxane. Unfortunately, Dirty Secrets test results show that the company has not chosen to make the same effort for its laundry detergent.

Link to Campaign Page & Action

WVE campaign page with Dirty Secrets test results and science: http://bit.ly/ywwTEH 

This is important folks. Join the fight to keep carginogens and other toxins away from our babies and the rest of the family.

Get involved! Show you care.

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