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Still from Skecher's Shape-ups for Girls commercial |
If you've been following the blog for long, you know that I usually
love the products I review. So this week is a bit of a change ... more of a rant than than a review, actually.
Have you seen the commercials for Skechers Shape-up shoes for girls? If you watch the Cartoon Network or Nickelodeon, you're sure to have seen these annoying ads geared to young girls -- with a not-so-subtle anti-boy message, as boys, dressed as hot dogs, ice cream cones and cupcakes, follow behind the girls. Of course, they can't catch up to the girls because the girls are wearing Skechers Shape-ups, toning their tushes as they lead the way. Better view for the boys, I guess.
I have a lot of issues with these shoes and the marketing campaign.
First of all, Skecher Shape-ups are designed to tone the muscles in the calves, thighs and buttocks
. Really? They are offering these amazing shoe-sculpting attributes to girls as young as 6 or 7.
Now, I acknowledge the fact that childhood obesity is a major issue these days. But no one is foolish enough to believe that buying their overweight daughter a pair of shoes will resolve the issue, are they? Hmm.
However, the shoes aren't even being marketed to plus-size girls. The animated girls in the commercial are slim and toned ... oh wait, that's because they wear Shape-ups, I forgot.
My question is this -- why would any parent want their young daughter to tone up her still developing muscles? To make them more attractive to little boys? Shouldn't little girls
look like little girls? Underdeveloped calves are perfectly fine for the elementary school clan, don't you think? And girls being fed a diet of ads that directly, or indirectly, indicate that being thin and attractive is the key to happiness is dangerous.
Here are the lyrics to the song on one of the
commercials:
Nah nah nah nah nah nah (
are they supposed to sound like brats??)
Heidi's got new Shape-ups
Nah nah nah nah nah nah
Got everything a girl wants (
really?)
Nah Nah Nah from Skechers
She's got the height (
did I mention the heel wedge?)
She's got the bounce
She's looking good and having fun
'cause Heidi's got new Shape-ups.
Okay, then. Too bad
I didn't have Skecher's Shape-ups when I was young. Maybe then someone would have wanted me on their kickball team!
So, I've already dissed the concept, the sexism and the marketing target. But what about the shoes themselves? Are they
safe for children? While I admittedly am not a medical professional, I am a mother and grandmother who prides herself in a fair amount of common sense. The bottom line here is that children are
developing and when we mess with nature, we can expect problems somewhere down the road. I feel the same way about the foolishness of allowing little girls to wear heels. They don't
need to look grown-up, they don't
need to wear heels, and it's not healthy for them to do so. Period. For God's sake, give them a chance to be little girls!!! (
I guess you can tell I feel passionately about this issue)
What do the experts have to say about this? Well, even though Skecher's denies these claims, the
American Council on Exercise state simply that Shape-ups don't do anything special for adults wearing them. The way they work, apparently, is they throw you off balance so you have to use your core to walk correctly. Okay, I can buy that ... for
adults.
Podiatric surgeon, Suzanne Levine, advises parents
not to buy these shoes for their daughters, explaining that the 'rocking bottom' of these shoes can actually cause injuries to the ankles and toenails, especially if the girls are running around in them. There is a normal gait pattern in children, she explains, that can be disrupted by this footwear, and the Shape-ups completely interrupt the stability of young feet.
Make sense?
Oh, and did I mention Skecher's Shape-ups are for
walking only? Yeah ... make sure you put a pair of shoes on your kids that keep them running and actually getting any real exercise. That should work well at shaping up your children!
Shape-ups aren't the only Skecher shoes I have an issue with -- they also offer little girls Stackers, a sneaker with a 1 1/2" heel. No comment.
If you are as appalled as I am about Skecher's total disregard for the safety and healthy self-image of girls everywhere,
Change.org has a
petition you can sign and send to the company.
It's all about common sense,
Hana
I was stunned. After all, diabetes does not run in my family, and while I am overweight, I am certainly not
obese.
"You need to come in so we can talk about what we can do to get this under control," she continued. "In the meantime, cut out the sugar, no sodas, watch your carbs, and stop running around barefoot." She knew me well.
"But I just opened a can of Pepsi," I protested.
"Dump it out. Now."
Wow. After more than three decades living with a Pepsi
addiction, the news that I could no longer feed that addiction sent me into a mild panic. Not that I drank excessive amounts of that sugary, syrupy stuff, but I did have to have one can a day.
Well, on the positive side of things, I thought,
at least I should be able to drop 20 pounds by this time next year since I won't be having my daily dose of calorie-packed Pepsi anymore.
So, hesitantly, I made the switch and started drinking diet sodas. It took some getting used to, but before long I was downing at least twelve ounces a day. And guess what? My weight started
increasing.
Now, my expanding waistline may have been due to some of the meds I was taking.
It certainly can't be my diet, I reassured myself. After all, I was hitting Curves a few times a week and my arms and legs were gently sculpting into something I was willing to bare by summer. It was just that darned stomach area! I even lost a few inches in my hips. What was going on?
After awhile, I developed a really weird kind of
sore throat. A constant ache that was different than anything I'd experienced before. And my joints started hurting. Walking became a struggle as my
fibromyalgia flared. One morning, while lying in bed, the thought occurred to me that
maybe my symptoms had to do with
aspartame... that seemingly wonderful alternative to sugar.
So I got up and Googled it. And oh, the horror that was revealed! Yes, my sore throat and achy joints were related ... to aspartame
poisoning. Diabetes was no longer the greatest risk to my health.
Of course, there are varying professional opinions about this.
Snopes.com backs up the big money manufacturers of aspartame-related products and states that the claims linking aspartame to the increased cases of
systemic lupus and
multiple sclerosis are false.
Personally, I'm leery of so-called "research" when there is a lot of money to be lost. The researchers I trust on this, are the ones who have absolutely
nothing to gain. Researchers at
Walter Reed Army Medical Center, American Stroke Association, University of Rochester Medical Center, and countless others continually conduct studies with the same results: aspartame is
dangerous. Period.
But let's back to the reason why most people drink diet soda: weight loss. But guess what? Studies have proven that diet soda not only does not help you lose weight, but the opposite is actually true. It
promotes weight gain, particularly around the mid-section. According to Leslie Bonci, Director of Sports Medicine Nutrition at the
University of Pittsburgh Medical Center, people do not lose weight while drinking diet soda. Why?
Well, there are various reasons for this. One is that diet drinks have been linked to
increased triglycerides, which leads to higher numbers on the scale and tighter fitting clothing.
Another reason, according to an article on
LiveStrong.com, is that your body is tricked into thinking you're consuming calories, even when you're not, based on the sweetness of the drink. That kicks in your metabolism, but the signals between the brain, stomach and hormones get confused since there actually aren't any calories. The result -- a metabolism that's riding on the brakes. When your metabolism slows, your
weight gain speeds up. It's as simple as that.
There's another thing about drinking diet soda. Somehow, it makes you
crave carbs. So, while you're watching your diet by skipping the sugary soda, the aspartame is sabotaging your diet. Yippee.
But it's not just about weight that makes diet soda so dangerous. According to the
American Stroke Association, folks who drank diet soda daily had a 61% increased risk of having a stroke or heart attack. Let me repeat that --
a 61% increased risk of having a stroke or heart attack. That's some serious stuff!
Here's another thing that happens when women drink diet sodas: you excrete more calcium and phosporous than non-soda drinkers. What does that mean? Well, that can lead to
lower bone mineral density. If you're consuming diet soda on a daily basis, you must face the fact that you are 3 - 4 times more likely to suffer from a
stress fracture. Plus, your teeth will suffer as well, whether it's
eroding tooth enamel or some other
dental problem, you are bound to be paying more visits to your dentist if you're diet includes a fair amount of sugar-free sodas.
And what about if you're pregnant? Do we even need to go there at this point? Just in case, let's look at your increased risk of
miscarriage. A 50% increase, at that! This is based more on caffeine intake, so it has to do with
any kind of caffeinated drink, not just diet soda. If you consume more than 200 mg. of caffeine a day (coffee, tea, soda, chocolate), you double your risk of losing your baby because the caffeine can affect cell
development and/or
prohibit blood flow. Is it worth it?
I know this has been a long post, but I hope you're still with me, especially if you have children. This warning is for you!
In my opinion, which is based on a ton of studies done by medical professionals, children should never (notice, I said
never) be permitted to drink diet
anything...that includes Sugar-free KoolAid, etc. Even if the research is wrong, do you really want to take a chance introducing poisons, like
methanol and
formaldehyde, into your child's developing system?
It's something to think about.
On a side note -- do I
ever drink diet soda anymore. Occasionally. I also drink small amounts of regular Pepsi from time to time. What I'm mostly referring to in this post is a daily consumption of diet soda.
Keeping you informed,
Hana